Client Challenges
Advertisers face significant challenges in maximizing the value of their post-campaign media data. Analyzing large datasets is often resource-intensive, as it involves navigating complex data structures, multiple sources, and varying levels of granularity.
Accuracy, completeness, and relevance are critical quality criteria that directly impact the effectiveness of analyses. Additionally, global companies must ensure consistent data harmonization across multiple countries, agencies, and media channels—for both digital and non-digital media.