Client Challenges
Advertisers often face significant challenges in maximizing the value of their post-campaign media data. Extracting actionable insights from vast datasets can be daunting, hindered by complexities in data organization, disparate sources, and varying levels of granularity. Ensuring accuracy, completeness, and relevance of the data poses a persistent challenge.
The fragmented nature of international advertising across multiple agencies, countries, and diverse media channels poses significant challenges to comprehensive international media management.