Media Investment Management

Media auditing has never been more important and at the same time more difficult to get right. In today's dynamic media landscape, traditional models fall short, leaving advertisers uncertain. Advise Media Consulting empowers advertisers, ensuring accountable and optimized media spending for maximum returns. We pinpoint inefficiencies, redirecting resources for brand growth, and provide ongoing improvement strategies.

What type of media audit is right for your brand?

We have structured our auditing services into three key categories, each tailored to address the specific challenges of our clients—while allowing for variations and overlaps where needed.

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Productivity / Savings Tracking

Are your agencies meeting the goals and commitments agreed upon during the pitch in terms of cost and quality? Do coverage, viewability targets, and audience alignment meet the expectations outlined in framework or local service agreements?

Our tracking programs provide a monthly productivity analysis, integrating digital and traditional channels with customized campaign analysis methods. This allows for actionable insights and early detection of inefficiencies. With continuous monitoring, deviations can be identified and corrected in collaboration with the agency before the end of the fiscal year.

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Media Audit

Do you want greater transparency into the efficiency of your campaigns and the competitiveness of your media buying conditions—while identifying optimization opportunities without compromising campaign quality?

These and other aspects are addressed through comprehensive tactical and strategic media audits, conducted as either a pre-flight check or an ex-post audit. Our local expert teams leverage decades of media management experience to help advertisers gain greater control over their media investments, maximizing both performance and impact.

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Financial Audit & Contract Compliance

How does your agency ensure transparency in investment management and accountability for your marketing budget? How do you establish financial and operational reliability in your agency relationship?

Our Financial Audit Partner develops data-driven recommendations based on audit findings to optimize agency relationships. In addition to financial and operational analysis, we offer comprehensive contract consulting—whether by refining existing agreements or implementing new contractual structures.

The outcomes of a Financial or Contract Compliance Audit range from improving financial performance to generating actionable insights that strengthen ongoing agency relationships and unlock additional value beyond the audit itself.

What about Digital Media Auditing?

As the digital ecosystem continues to grow in complexity and evolve rapidly, measuring, managing, and evaluating digital communication performance becomes increasingly challenging. Traditional one-size-fits-all media audits, which assess only a single dimension, fail to provide actionable recommendations for sustainable performance optimization.

Our Digital Audit offers advertisers deep insights into media planning and buying for insertion orders (IO) and programmatic, value chain optimization, and talent and agency compensation management.

The Digital Governance Audit delivers targeted improvements across key areas, including processes, value chains, effectiveness, strategy, agency talent, and technical setup.

Our Digital Campaign Monitoring ensures full transparency across all aspects of media buying—the what, why, how, and where—providing clear opportunities for action. At the heart of our collaboration with clients and agencies is our proprietary Media Suite platform. Automated data updates feed AI-powered dashboards, which use intelligent algorithms for in-depth analysis. These dashboards are further enriched with expert insights and concrete recommendations, enabling data-driven decision-making.

Unleash the full potential of programmatic auditing with the industry’s most advanced solution - Learn More.

Are you getting the best possible value from your media spending?

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The innovative Media Suite platform offers scalable end-to-end solutions, ensuring a seamless and consistent experience across different markets and channels. Through continuous auditing and tracking solutions, the suite instantly provides optimization opportunities and enables their in-year implementation by our client teams.

User-friendly, AI-powered always-on dashboards support marketing and procurement teams with intelligent analytics, ensuring they remain informed and ready to take action at any time. All analyses and calculations are tailored to client-specific methodologies and market-specific requirements.

Our local client teams assist in both interpreting optimization opportunities and successfully implementing them with agencies.

„The Advise Media Suite facilitates an International Productivity Tracking and Dashboard Reporting for digital and traditional media. This enables us to monitor all relevant paid, owned, and shared KPIs and promptly respond to any deviations from the set targets throughout the year."

Michael Lüttgen, Managing Director Kaufland International

Media Investment Management Deliverables

With comprehensive market and channel analysis, we identify daily challenges in media investment management. Our audits and consulting services help advertisers define clear guidelines and optimize their media investments strategically—for brands such as Pernod Ricard, Abbott, Wörwag Pharma, and Kaufland.

  • AI-driven transparency and control over your media investments

  • Media benchmarking with customized cost and quality metrics

  • Dynamic, brand-specific KPIs that evolve with your business

  • In-year optimization opportunities for maximum campaign efficiency

  • Strategically sound budget allocation to maximize cross-media ROAS


Curious about further success stories? Explore our case studies to see how we've solved challenges for our clients. Connect with us!

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