What type of media audit is right for your brand?
There are three primary types of audits within the advertising industry, although occasional variations may also be present:
Productivity / Savings Tracking: Do your agencies fulfill the agreed objectives or guaranteed prices in the pitch? Are reach, viewability targets, and target group fit in line with the definitions set in the master or local service agreements? Our category-defining tool enhances monthly productivity tracking by encompassing digital and traditional channels, providing tailored solutions for precise tracking, data analysis, and actionable insights. Identify any shortfalls throughout the year to rectify deviations before year-end.
Performance Media Audit: Is media efficiency an area where you lack clarity and objectivity? Are you uncertain about the competitiveness of your pricing and whether a persistent drive for lower prices has impacted your quality? These questions and more will be answered with a robust media performance audit executed by local subject matter experts who have media trading experience and deep domain knowledge.
Contract Compliance (Financial) Audit: How does your agency ensure transparency in investment management and demonstrate accountability for the marketing budget? How can I ensure financial and operational transparency in my agency relationship? Our Financial Audit Partner provides expert-led recommendations to optimize your agency relationships based on the audit’s findings. These recommendations range from improving financial returns to providing actionable insights that shape ongoing agency relationships, carrying significant potential for lifetime value beyond the audit itself.