Our Competitive Media Reporting Solution delivers accessible, precise global competitive reports, providing insights into competitor media strategies and spend analysis. It enables seamless integration of sales and research data, allowing for comprehensive assessments that drive informed strategic decision-making.
Advertisers face significant challenges due to the lack of a universally accepted competitive media reporting system. Variations in accuracy, format, and monitored media types across markets make standardized data harmonization difficult. Additionally, diverse taxonomies and a high number of local market brands further complicate big-picture reporting, leading to challenges in data cleansing, harmonization, and the standardization of brands and categories.
Advise Media Consulting provides comprehensive local competitive analysis tailored to your business needs. Whether sourced directly from agencies, advertisers, or trusted local partners, we compile monthly reports that are essential for strategic decision-making. Our dedicated team ensures data accuracy and relevance by applying cleansing processes and aligning data with agreed market parameters and hierarchies, refining it to meet specific client requirements.
Using the Advise Media Suite platform, we seamlessly integrate this refined data for in-depth analysis. The platform features high-quality, customized dashboards and reports, providing both marketing and procurement teams with valuable insights into local market trends and competitor strategies.
Why Advertisers Choose Our Solution?
Precise competitive share-of-voice and share-of-advertising analysis
Customizable dashboards and reporting
Excel pivot tables and export options for other software
Actionable insights to inform strategy
Automated alerts for timely responses and decision-making