Marino Vuković
Group CEO
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Advisory
Our consistent end-to-end pitch management process provides a reliable basis for decision-making on budget allocation – from targeted briefings to objective evaluations of the commercial pitch results.
With our ongoing tracking and monitoring services, we create transparency about the current performance progress, work with agencies on potential for optimization and combine all insights in a dashboard – locally or globally.
Real-time digital campaign monitoring utilizes source data to provide live recommendations for immediate action. Eliminate waste, increase value, and realise savings.
Solutions
How can I easily access and view all the metrics related to both my digital and non-digital media activities?
ExploreOur solution simplifies accessing accurate global reports, overcoming market variations, taxonomy issues, and local brand complexities for clarity.
We simplify and automate your marketing reports by providing a complete overview of your campaign performance – Paid, Earned, Shared, Owned.
Who We Are
Advise Media Consulting is an international, independent media consultancy that helps advertisers in achieving sustainable growth. We collaborate with clients from the private, public, and social sectors, supporting them with their most critical media management challenges through close partnership and cooperation. To accomplish this, we blend our deep industry understanding with functional excellence in agency pitch consulting, media strategy, media investment management, digital audit, technology and innovation, and process & agency model optimization.
Our team combines expertise in global media, digital technology, and brand marketing. Our interdisciplinary proficiency in global media management enables us to promptly identify client challenges and devise solutions to enrich their media ecosystem, resulting in amplified growth and increased media value.
Our People
Simon Cross
Director
Sonja Klasen
Associate Partner
Maximilian Schaefer
Director
Jana Aniol
Consultant
Christian Mayntz
Senior Consultant
Hendrik Zevenhuizen
Consultant
Ercan Kurt
Analyst
Our Capabilities Network
Our partner network across the globe work alongside our consultants to deliver sustainable and inclusive growth. They support our consultant teams, both remotely and at client sites, in an agile and targeted way.
Our portfolio includes state-of-the-art agency pitch management, asset-backed and rapid diagnostics, benchmarking, and media operating model support. Our professionals have deep expertise and are able to apply a broad range of methodologies for specialized on-demand analyses.
We empower clients with a tailored consulting service, leveraging the robustness, precision, and collaborative advantages derived from centralized global management.
Evolution In Media Auditing
Media Auditing, a long-standing practice in evaluating agency capabilities for procurement and marketing teams, historically focused on securing favorable prices in traditional mass media buying. Despite 40 years, little change occurred in auditing practices. Traditional methods like comparing media prices annually or against benchmarks persist, yet they lack efficacy in today's fragmented, auction-based digital media landscape. These techniques, effective in linear TV eras with limited choices, fail to address the complexities of modern digital media buys.
Our proprietary tool, the Advise Media Suite platform, sets a new industry standard for state-of-the-art media auditing. It serves as the core of our collaboration with agencies and clients, focusing on agency pitch management, media investment, and pioneering real-time digital auditing.
Our evidence-based consulting provides clients with a framework to eliminate waste and optimize the value of their media investments. Clients benefit from smarter decision-making enabled by real-time performance visibility and recommendations for media investment optimization. These insights are delivered by subject matter experts through high-quality reports and dashboards.
Our business assets
Talent
We seek people who can make a lasting difference for our clients and build our firm’s capabilities. We create a client experience that stands out from the competition and fulfills specific customer needs.
Commitment
Delivering sustainable and inclusive growth through our proprietary knowledge and capabilities, deep expertise, and distinctive insights. We aim for short-term results while laying foundations for long-term growth.
Technology
We set new quality standards in tool-based pitch management and performance tracking, both locally and globally, by leveraging proprietary analysis software across digital and digital media.
Advise Media Consulting has been providing Lidl Switzerland with competent and independent support for our agency pitches, as well as in the area of media investment management since 2020. Thanks to their experienced consultants and innovative tools, we can efficiently optimize our media spend and get the most out of our budget. I was particularly impressed by the 360-degree service during our latest media pitch. This reduced our workload to a minimum, thanks to Advise, and we were able to make a high-quality evidence-based decisions.
Constanze Böttcher
Marketing Manager
Lidl Schweiz
We are proud to have conducted the public tender for Tirol Werbung in collaboration with the law firm Heid & Partner. The tender procedure, which required a prior Europe-wide notice to conclude a framework agreement, demands specific expertise and process knowledge, to which our team was able to contribute significantly to the project's success. We supported Tirol Werbung from the creation of the pitch documents to the evaluation of submissions and the subsequent negotiations with the participants.
M. Vuković
Tirol Werbung GmbH
An Agency-Pitch is always an resource-intensive project where you are well advised with anexperienced partner – we are very happy to have found such in Advise Media. Together we were able to keep the process lean and efficient for everyone involved. The strong expertise in the industry and the hand-on mentality of Advise have contributed to a very satisfactory result without major detours.
Sarah Katahrina Engel
Dapartment Manager MarCom DACH
Nikon GmbH
The Advise Media Suite facilitates an International Productivity Tracking and Dashboard Reporfor digital and traditional media. This enables us to monitor all relevant paid, owned, and shared KPIs and promptly respond to any deviations from the set targets throughout the year. The Advise team competently accompanies us on any matters and is also an extremely committed and reliable partner.
Michael Lüttgen
Managing Director Kaufland Marketing Int.
Kaufland Stiftung & Co. KG
Advise Media Consulting provided us with excellent support throughout the media pitch procesThe uncomplicated and target-oriented way of working is very much appreciated. Beyond that, we were able to benefit from Advise's detailed expertise in the project, which helped us enormously to successfully complete the pitch process, including contract negotiations. Finally, we also had a lot of fun working with the team. Highly recommended!
Björn Krase
Head of Marketing
tado° GmbH
The Advise MC team provided us with very expert support during an important phase in which we were redefining the strategic positioning of our future media planning. The collaboration was open and extremely cooperative - we always had the right person to provide us with expert advice throughout the entire process.
Dana Kabbani
Head of Marketing & Fundraising
Plan International e. V.
The Advise Media Consulting team guided us through a complex digital out-of-home tender process in a highly professional and extremely committed manner. We are satisfied with every phase of the collaborative partnership within the process and emphasise the individuality of our requirements, for which the Advise team provided us with excellent support. Highly recommended.
Senior Marketing and Communications Manager
Anneke Hasenritter
Oxford Properties Group
Experiencing challenges in media, marketing, or procurement? Connect with us!
London, UK Office
167-169 Great Portland St
London W1W 5PF
United Kingdom
+44 7488 818756
News
HR | Media landscape is becoming more complex
17.09.2024, lidermedia.hr
Marko Likić (Head of Media Kaufland HR) & our Marino Vuković on current media challenges.
CH | Risky Lack of Transparency (SWA & Advise)
29.08.2024, m&k
A paper by Marino Vuković & Roland Ehrler (Director, Swiss Advertiser Association).
Inventory Trading - when agencies become media sellers
12.06.2024, Horizont
Principal-based buying, when agencies buy and resell media, raises conflict and transparency issues. Read the interview with our CEO Marino.
UK & Adriatic Hub: Advise grows internationally
12.03.2024, Horizont
In London and Zagreb, Advise Media Consulting has opened two offices. Both offices will be run by experienced media specialists.
Advise amongst Global Top3 Pitch Consultants
01.02.2024, COMvergence
950m media billings & 30+ markets: Advise Media Consulting, together with our partner network, conducted one of the top 3 media pitches in 2023.
OWM & Partners Set Media Pitch Guidelines
05.10.2022, OWM Press Release
In a first for the German market, clients, agencies, and auditors have collaborated to combine their expertise in media pitches.
Read more
Advise Challenges Ebiquity & Its 'Spin-Offs'
12.03.2021, HORIZONT
The German auditing industry is on the move – a number of former Ebiquity managers want to challenge the market leader for supremacy.
Legacy Media Auditing: High Input, Minimal Output
01.07.2020, W&V
Advise Media Consulting. With their team, the entrepreneurs want nothing less than to reform the industry. [...] How? Technology-based and with automated solutions.
Innovation Unleashed: Advise Challenges The Status Quo
16.06.2020, W&V
Ex-Ebiquity manager Marino Vuković and media expert R.-D. Wulf founded the auditing & media management firm Advise Media Consulting. "Embracing Change: Redefining Industry Norms with Revolutionary Solutions, Pioneering the Future of the Media Auditing Industry" - Marino Vuković.