Independent & technology-based consultancy for a new Media Auditing age

Our active and forward-thinking Media Management approach puts our clients back in the driver’s seat.

Innovation

We work with proprietary software – Advise Media Suite – for Agency Pitch and Performance Tracking. A high level of detail and maximum degree of automation enable fast and precise bases for decisions. Clients have a direct login to the dashboard – unique in the D-A-CH region.

Talents

We combine profound expertise and many years of experience in the media business with modern technology and agile start-up mentality. This unique combination in Media Auditing enables us to provide independent and high-quality consulting with the goal to enable our clients – instead of making them dependent.

Transparency

No data pooling. No re-use of the data. At Advise, the data is owned by our clients and can be transferred at any time. No data or insights are lost when changing a service provider.

Everyone’s talking about it. Let’s do it!

"The challenges facing marketing and procurement teams have changed fundamentally in recent years. Classic Media Auditing, however, is still at the level of the early 2000s: unnecessarily complicated and cloudy. Agency Reviews in particular require a great deal of attention, as there are currently no quality norms and regulations for calculating the basis on awarding accounts. We are confident that the results of an audit should not depend to a large extent on the consultants’ choice and therefore we are committed to the implementation of quality standards and modern technology."

- Marino Vuković, Founder & CEO

"In todays media ecosystem, a large amount of data has to be turned into information, which then needs to be translated into practical knowledge for clients. This requires holistic and strategic thinking within advertising communication, applied media know-how in implementation and data management that is secure and transparent to the client. We help our clients and their agencies to effectively achieve short-term goals and to position themselves confidently for the most important disciplines – data ownership, transparency, process optimisation and automation."

- Rolf-Dieter Wulf, Partner

Our team brings a fresh perspective and infectious energy to every client relationship.

Our background of many years in media, auditing and software development allows us to provide in-depth and comprehensible advisory services to our clients. Our team has access to an international group of experts, enabling greater flexibility on a range of challenges.

Leadership Team

Marino Vuković

Founder & CEO

Prior to founding Advise Media Consulting, Marino spent more than seven years at Ebiquity, heading the Media Management Practice for the D-A-CH region. He managed numerous national and international client projects and led the development and worldwide implementation of new services and tools. With his hands-on mentality and an interdisciplinary view on media, Marino helps marketing and procurement teams to master the challenges faced today and tomorrow.

Rolf-Dieter Wulf

Partner

According to Werben&Verkaufen, Rolf is one of the audit pioneers in Germany. After working for BBDO and ETV, he joined MediaStar/Mediapolis (now Havas) as Managing Director. In 2001 he founded the media auditing company AuditStar, which he left and handed his office over to Ebiquity in 2017 and accompanied the transition until the end of 2019. Many years of experience in the media business and strategic expertise allows for a comprehensive reflection of our clients' integrated communication solutions.

Our consultancy services are focused on providing clear and actionable answers to complex questions in today’s media world.

Pitch Management

Our end-to-end pitch management process provides a robust decision-making framework and ensures that our clients choose the agencies which will plan and buy media aimed at achieving their long-term business objectives. The Media Suite not only provides transparency but also efficiency through automation and standardization of all commercial exercises.

Strategy & transformation
Media buying & agency remuneration
Organisation models
Contract management

Performance Tracking

We support advertisers in the increasingly complex challenge of creating transparency and control over their media performance and budgets. With our ongoing tracking and monitoring services, we create transparency about the current performance progress, work with agencies on potential for optimization and combine all insights in one dashboard available to our clients – locally or globally.

Guarantee tracking
Saving verification
Digital performance monitoring

Consultancy

Our team sees itself as an extension of the marketing and procurement teams. With our consulting services, we support our clients to further optimize the ROI and to strengthen the individual ownership through knowledge transfer. We do not believe in one-size-fits-all approaches and find solutions to client-specific questions for both SMEs and international corporate groups.

Strategy- & process management
Pre-flight assessment
Digital process audit
Contract & remuneration models

For our clients in the D-A-CH region we work from Hamburg or are directly on site – also as interim manager.

For international projects we work together with our network of experts and ensure that our customers benefit from the market-specific know-how of our partners.

Advise Media Suite

The new gold standard for pitch & performance tracking projects

Using our platform, we provide a technology with which pitch and tracking projects can be centrally managed, objectively evaluated and optimised. Whether self-service using the in-house model, full-service model or a hybrid – we offer flexible partnership solutions.

% Efficiency gain

% Transparency

Applicable in markets

Quality Standards

Transparency & compliance

Standardisation and automation enable an independent and transparent pitch process. Precise and rapid analyses are the basis for reliable decision making and recommendations for action.

Engagement

Dashboard & interface

A comprehensive visualization library supports the presentation of key performance indicators in executive dashboards. The intuitive interface enables uncomplicated and effective handling – for advertisers and their agencies.

Efficiency

Locally relevant & globally deployable

The reflection of more than 50 market-specific buying models allows for a global deployment. Globally uniform reporting allows cross-border comparability and trends in results.

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