Code of Conduct


The Advise Media Consulting Code of Conduct is based on our many years of consulting experience with national and international advertisers, as well as our extensive collaboration with agencies and industry associations. At its core, it defines how we work, how we handle data, and the principles on which we are compensated.

We follow the recommendations of industry associations such as OWM, SWA, and WFA in all areas relevant to our consulting activities.


Independence

  • We are never involved in media buying or selling and are therefore not part of the media supply chain.

  • We have no financial relationships with media agencies or publishers.
  • Our clients are exclusively advertisers and industry associations.

Data handling

  • We do not use price and performance data for benchmarking purposes (no data pooling!).
  • Both data exchange and data security adhere to the highest security standards and comply with GDPR regulations.
  • Upon request, we transfer client-specific (raw) data via an interface from our data warehouse into our clients’ systems.

Ways of Working

  • A cooperative partnership with all market participants, especially media agencies, is essential for us. We firmly believe that only through such collaboration can the best results be achieved for our clients – the advertisers.

Remuneration

  • We do not financially benefit from potential or achieved cost savings resulting from our consulting services, such as in agency pitches.

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