Agency Pitch Management

Dear Advertiser,

In today's dynamic landscape, the challenges of evolving media trends, heightened customer demands, and fierce competition impact agency partnerships significantly. With more than a decade of experience in agency selection management, I empathize with the challenges you face. Pitches, while exciting, can interrupt your team's routines and demand significant attention. Therefore, having a partner by your side who minimizes risks and adds value is crucial in managing agency pitch processes.

At Advise, we're not just consultants; we're a team passionate about shaping successful collaborations. My team, with their expertise and dedication, collaborates closely with you to tackle the nuances of agency selection, agency models, agency compensation, agency contracts, and forward-thinking strategies. Utilizing our category-defining Advise Media Suite platform, we'll support you through every stage of this process.

As you can see, websites provide an initial overview, yet they can't encompass every detail. Tailored solutions are essential due to the complexity of each project, and our commitment lies in comprehending your specific challenges. The pivotal details we focus on are crucial for achieving a successful outcome. If this intrigues you, reach out anytime, and let's explore how we can progress through your tasks and challenges together.

Sincerely,
Marino Vuković
Co-Founder & CEO

Our state-of-the-art project design for agency tenders, which inspires top agencies to partner with advertisers, is a top priority to ensure the success of our clients’ tenders. From the very beginning, we involve the agencies’ C-level executives to ensure that the tender process fosters mutual growth—for both advertisers and agencies.

A holistic pitch briefing not only highlights our commitment to professional pitch management but also strengthens competition among agencies.

With our three-stage pitch process—including workshops, digital live tests, strategy cases, as well as talent and commercial assessments—we create a competitive yet objective framework to identify the best partners. Through these proven methods, brands such as Stada, Lidl, BASF, Vitakraft, and others have successfully found their ideal agency partners—significantly enhancing their marketing performance in the long run.

As marketing departments continue to evolve and external activities are increasingly integrated in-house, many advertisers seek to actively reshape their operational structures. The goal of this transition is to achieve greater flexibility, independence, and economic efficiency.

Advise Media Consulting supports internal stakeholders in simplifying complex processes within the media ecosystem and fostering sustainable operational development. Our proven framework analyzes performance across more than ten operating model categories and benchmarks the results against industry best practices. Client teams evaluate these insights to identify strengths, weaknesses, and opportunities for optimization. We assist in developing a customized agency model that optimally aligns internal and external collaboration with communication objectives. This empowers our clients with confidence and control over their brand’s media strategy—driving continuous business growth.

In the context of media agency tenders, opportunities arise for quick-win initiatives or transformative strategies. While quick wins are easily implemented, a comprehensive transformation of operational models requires careful preparation ahead of the tender process.

To meet today’s demands for structure, collaboration, relevance, and quality in agency pitches, we have developed the innovative Advise Media Suite. This platform serves as the core of all evaluations and reporting—ranging from media buying and digital live tests to talent and compensation model assessments.

A wide selection of media channels and country-specific commercial evaluation methods provide advertisers with a solid foundation for decision-making and long-term contractual security. This is particularly crucial for regional or global tenders, where it offers a competitive advantage over the standardized “one-size-fits-all” approaches of traditional media auditors. The AI-powered insights provided by the dashboard enable advertisers to make data-driven decisions and negotiate confidently with agencies.

All major global agency networks, as well as independent agencies, value the enhanced process and security standards when submitting their proposals via the Media Suite. Thanks to this innovative technology, advertisers and agencies no longer need to deal with the creation, distribution, or evaluation of MS Excel templates. Instead, they can focus on the essential tasks of the tender process.

We have deep insights into the global media ecosystem and make our expertise available in all relevant markets. This positions us perfectly to advise you on selecting the right agency partners based on your specific requirements. Each year, we conduct numerous pitches for our clients—including BASF, Techniker Krankenkasse, STADA, the Schwarz Group, and many more.

• Top agencies competing for a partnership with your brand – ensuring engagement and the best possible collaboration

• Confidence in selecting the right agency – while securing the most favorable commercial terms

• Your business KPIs as a top priority – both during and after the pitch process

• A seamless and transparent process – guaranteeing reliability and smooth execution

• Efficient workflows that save time and money – optimizing resources for maximum impact