For many advertisers, the question of the right agency partner is also a question of the right organisational model. Changing media usage and digitalisation lead to changes in both work processes and agency models. Therefore, the pivotal question for businesses of how media budgets can be used more effectively and how all agency partners can be orchestrated in the best possible way is more relevant than ever. Together with all stakeholders, we define a process tailored to the individual requirements of our clients and create a robust decision-making basis for choosing the right long-term agency partner.
An integral part of a media agency review is the evaluation of the profitability of the media buying and commercial proposals. For this purpose, we use our proprietary software Advise Media Suite, in which we create client-specific tender documents – locally or globally, manage the data transfer with agencies and compare agency proposals. In this process, we provide our clients with direct access to all data and insights in the form of a dashboard. We also ensure that all relevant cost guarantees are converted into a reliable contract document.
The Media Suite enables us to define a new standard in terms of transparency, data security and data ownership. Clients have access to all data and information at any time and from anywhere – even long after the project has been completed. Alternatively, they can transfer the data to their internal data warehouse via an API.