Media Consultancy

We do not consult within the framework of a "one-size-fits-all" model. Consultancy trough Advise means developing customised solutions for specific needs - for small and medium-sized enterprises as well as international corporate groups.

Pre-Flight Assessment

An independent media plan check before the campaign is approved is particularly worthwhile, because parameters such as target group derivation, contact classes, reach and purchasing conditions often remain below their potential. Advise analyses whether an increase in media performance is possible within the same budget.

Digital Process Audit

Short advertising half-lives, high fluctuation rates of advertising formats or volatile media prices due to auction-based buying models mean that classic benchmarking is no longer appropriate. Often, the only option left is to quantify the losses ex-post. Advise offers independent on-going monitoring of campaigns and sustainable process management to increase transparency and accountability.

Strategy and Process Consultancy

Effective cooperation with agencies is the first step towards optimising media performance. We assess the alignment of media strategies with brand and business objectives, provide agency management support or deliver expert solutions for efficient media buying structures and processes.

Agency contract & remuneration

An up-to-date and purposeful contract is the foundation of a successful partnership with agencies. We help our clients with the review of existing contracts or with the preparation of a state-of-the-art agency contract. For all legal matters, we work with advertising lawyers, who have market-leading expertise in the media sector and ensure first-class legal advice free of conflicts of interest.

Media training and team workshops

Profound knowledge is the prerequisite for optimal decisions. We offer modular workshops and trainings from basic to professional level. Our goal is to strengthen the knowledge and self-confidence of our clients in their daily work with their agencies.

We are offering free training courses for NGOs, foundations and educational institutions to ensure and promote the transfer of knowledge.