Measuring Media Value

It is our determined effort to realign traditional media auditing and adapt it to market dynamics. Media performance auditing must be future-oriented and use methodologies that can contribute to both strategic alignment and ROI optimisation.

Digital Performance Monitoring

We want to enable our clients to adjust strategies and plans at an early stage and make necessary adjustments to increase effectiveness. With the proprietary platform Media Suite, we monitor and evaluate the current campaigns – display & video, SEA, social – and derive actionable recommendations. The application enables a clear overview of the client's individual history and thus transparent and comprehensible reference values. Industry benchmarks on viewability, brand safety or ad fraud can be included.

Pitch Guarantee Tracking & Saving Verification

By conducting an audit during the year, we ensure transparency on the current performance status and provide a full-year forecast.

Advise can help with the following questions, among others:

  • Is the agency meeting its guarantees from a pitch or price book?
  • How is the media performance progressing and where will adjustments be necessary?
  • What influence does Media inflation have on price trends?
  • How do budgets, performance and agency fees move across markets?

Media Performance Tracking

Savings, cost avoidance or productivity gain? In day-to-day business, these key figures are hardly differentiated between, which can lead to clearly wrong decisions on media investments. Together with our clients, we define the right KPIs for their ROI assessment, set up a performance measurement for classic media and digital in our Media Suite and compile results and optimization potentials in a dashboard.

Efficiency through automation

Both advertisers and agencies know that performance tracking is an important part of the media management ecosystem, but it usually requires substantial resources from agencies and causes high costs to advertisers.

We aim to significantly reduce this effort through smart processes and the use of the Media Suite, without compromising the highest quality standards.

Rolf-Dieter Wulf, Partner